Marketing Strategy for Micro & Small Enterprises

Mandy Caruana
Jul 7
2 min read

Updated: Jul 31

This scheme shall support Micro and Small enterprises to conduct a Marketing Strategy. Aid shall be granted for the engagement of a third-party to provide the undertaking with a Marketing Strategy aimed at rendering it more efficient or more competitive. A Marketing Strategy outlines how an enterprise promotes its products or services to achieve business goals, aligning marketing efforts with overall objectives.

Grant value (max):	€10,000
Target Group:	Micro and Small sized Enterprises
Cut-off dates:	14th August, 12th September, 30th September, 17th October, 31st October, 14th November, 28th November and 12th December, 2025.

Scheme Summary

The maximum grant under this scheme is €10,000.

Aid Intensities

Status of undertaking	Aid Intensity
Micro and Small start-up Enterprises up to five years following registration	60%
Micro and Small enterprises exceeding five years following registration	50%

Projects must be concluded within 6 months from signing of the grant agreement, which is signed following project approval. All investments must be completed no later than 30^th June 2029.

Eligible Costs

A Marketing Strategy must be procured from external Service Providers that are registered with the IB and operate independently from the Beneficiary Undertaking. A quotation for such services should be submitted at application stage.

The strategy should define how a business will promote its products or services to reach its target audience and meet its objectives. It should offer a comprehensive plan to attract, engage, and retain customers while supporting overall business goals.

The Marketing Strategy shall include as a minimum the sections outlined below. For further detail on the content of each section reference should be made to the scheme Guidance Notes.

Executive Summary
Business Overview
Market Analysis
Marketing Goals and objectives
Positioning and Branding
Marketing Strategies and Tactics
Digital and Content Strategy
Financial Overview
Measurement and Evaluation
Implementation Plan
Action Plan for the Upcoming Year
Risk Management
Sustainability and Scalability
Appendices

Application Process

The scheme will operate on a demand-driven basis, with the IB issuing periodic open/ rolling calls for applications. Eligible applications meeting the Gateway Criteria will be awarded grants on a first-come, first-served basis, subject to budget availability.